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Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Snapchat will take over London Bridge Tunnel and Waterloo Tunnel.

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear

Campaign rounds up the latest pitches, reviews and account wins.

160over90 has been selected as the cultural marketing agency partner for the 2025 World Aquatics Championships happening in Singapore. The agency, who won the contract through a competitive pitch process, will be responsible for creating and implementing the event’s brand visual identity, including the development of the logo, tagline, and mascot design. The comprehensive brand

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment

Publicis Groupe has agreed to acquire creator marketing agency Influential, the holding company announced on Thursday, marking its most significant move into the creator marketing space yet. Influential will bring Publicis access to more than 3.5 million creators through its AI-powered platform, which also contains data on 90% of global creators with more than 1

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)

Announcement part of H1 results, which show Havas grew by 3.4%.

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature